SPRINGS MYSTERY ART SALE
For the second consecutive year, we were invited to design, the branding of the Springs Mystery Art Sale to benefit the Springs School Visiting Artist Program. The promotion included a fresh take on the original concept with a new color and a typographic design. This design was then applied to posters, postcards, banners, tee shirts and tote bags to support and promote the event. A new website, was also created to further promote and inform the general public about the event. A video was also produced for the live art sale auction. The art sale was modeled after an extremely successful annual event at the Royal College of Art in London where students and professional artists created postcard sized artwork which was exhibited and sold anonymously alongside one another for the same small price. Springs School, located in East Hampton, New York, has a rich historical connection to local and world famous artists who are part of the community. The event included the sale of student and professional artist works and also featured a silent and live auction. The event was again a huge success once again, generating approximately $38,000 towards the continued support of the Visiting Artist Program which inspires students and supports local and visiting artists.
- Branding
- Digital Assets
- Photography
- Print Design
- Signage
- Video