We build brands

i + i design is an award winning, multi-disciplinary design studio specializing in brand identity. From your logo to your marketing materials, packaging, brochures, website and environment, we define and design your brand to be unique, consistent and memorable. Along with our team of talented professionals, we deliver creative solutions that promote and grow your business.


Colleen Bothwell | Principal

Colleen has designed and produced a wide array of projects for a varied clientele. These clients have included Comedy Central, ESPN, Lifetime Network, MasterCard, Prohealth Staffing, USA Network, Wireless Generation and Y&R. With her extensive experience as a Graphic Designer and Art Director in advertising, editorial, entertainment and retail, she has created and delivered sophisticated and innovative design solutions for her clients. These projects have included branding, corporate identity, advertising, collateral materials and web design. In addition to her design and art direction talents, she is an excellent administrator, managing all phases of production including, talent and vendor sourcing, printing and fabricating when necessary. She is the recipient of numerous industry awards in Advertising (Clio), Broadcast (BDA and Promax) and Print (Print Magazine). Colleen is a graduate of Pratt Institute.

Mihai Badulescu | Principal

Mihai moved to New York after completing his studies in industrial design at Central St. Martin's College of Art and Design in London. A multi-talented artist who excels in original set, product, furniture design and concept development. He utilizes 2D and 3D computer programs, projection and lighting to create original one of a kind designs for his clients. His set designs have appeared in fashion magazines such as French Vogue, Japan Vogue, L'uomo, S Magazine and Velvet as well as in advertising campaigns for Puma, Rolex and Wella. As a design consultant for MasterCard, he designed, developed and engineered several card holder concepts, many of which were patented for design and innovation. He also designs beautiful, modern furniture for both residential and commercial clients providing an innovative use of materials and practical solutions. Recently, he has extended his scope of work to include video filming and editing for fashion and advertising clients.